Case studies
Real people, with real goals, hopes and fears.
A selection of work with athletes, executives and senior teams. Names changed where appropriate; the numbers and outcomes are real.
Olympic preparation · London 2012
Dame Jessica Ennis-Hill
How a single insight on warm-ups changed Jessica Ennis-Hill's race day.
Improving a heptathlete's weakest event without adding training load — and how 'the eighth event' became the foundation for Olympic gold.
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$2bn
In projects · 10 international flights · 5 world leaders
Executive coaching · year-end peak
Eric — CEO, European multinational
Performing at the peak of a fiscal year, without burning out at the end of it.
Ten international flights, five world leaders, $2bn in projects. A clinical-grade physiology rebuild kept him sharp through the deals — and out of the post-vacation crash.
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Oxford–Cambridge Boat Race · age 46
James Cracknell
What it takes to be the oldest Boat Race competitor in 173 years.
VO₂max 23% off previous levels. Strength 29% down. A rib injury six months out. Then the seat in the Cambridge crew anyway.
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Rebuilt
Strength · Composition · Confidence · 16 weeks
Executive coaching · midlife strength
Sarah — CFO, global financial services
Rebuilding strength, composition and confidence in midlife.
Sarah had wearables, blood work and the will to act — but no integrated strategy. Sixteen weeks of properly integrated work later: stronger, more confident, and a different relationship with her own body.
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16 weeks
Structured intervention · Measurable outcomes
Executive coaching · 16-week capacity build
Mark — COO, global fintech
From executive overload to strategic renewal in sixteen weeks.
Mark wasn't broken. He just wasn't brilliant. Sixteen weeks of structured intervention, with measurable, durable outcomes.
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21 days
Audit · 3 principles · 4 months · Flow state back
Executive coaching · capacity reset
Tech founder · globally scaling company
Going further by going deeper: a founder's four-month capacity reset.
Externally winning, internally stalling. A 21-day audit, three principles, four months — and the flow state came back.
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