Executive coaching · capacity reset
Tech founder · globally scaling company
The deep work of performance: how a tech founder reset to go further, faster
Externally winning, internally stalling. A 21-day audit, three principles, four months — and the flow state came back.
21 days
Audit · 3 principles · 4 months · Flow state back
01 · Situation
A founder of a globally scaling tech company was succeeding loudly: investment rounds, market recognition, complex problem-solving at scale. Privately he was stuck — tired, mentally fuzzy, doubting whether his physical and cognitive capability could carry the next chapter.
02 · Approach
Three phases. The first was diagnostic: a 21-day physiological audit covering sleep architecture, stress physiology (HRV and cortisol rhythms), cognitive function, nutrition, and training capacity.
The second was rebuilding — strategic, not heroic. Three operating principles: minimum effective doses, sustainable protocols that fit a founder's calendar, and a frame of energy and clarity as managed strategic assets.
The third was the deep work — challenging the defaults around caffeine dependence, skipped meals, and accepting the afternoon dip.
03 · Outcome
Four months in: sleep up 1.3 hours per night with better REM. Resting heart rate –9 bpm; HRV +20%. Body composition –6.5kg fat, +2kg lean. The flow state returned — and stayed.
I'm getting into flow again — that deep, focused zone. I'm no longer wondering whether I can keep up.
Working on something like this? Let's talk.
Start an enquiryMore case studies
Olympic preparation · London 2012
Dame Jessica Ennis-Hill
How a single insight on warm-ups changed Jessica Ennis-Hill's race day.
Executive coaching · year-end peak
Eric — CEO, European multinational
Performing at the peak of a fiscal year, without burning out at the end of it.
Oxford–Cambridge Boat Race · age 46
James Cracknell
What it takes to be the oldest Boat Race competitor in 173 years.